New All Right? campaign reminds us we are all in this together
A new All Right? campaign reminds Cantabrians that in tough times we can go through a range of emotions, and we all work through them in our own way and at our own pace.
All Right? mental health strategist Ciaran Fox says tough times affect each of us differently.
“It’s all right to feel upset, angry, helpless or on edge following the attack on our Muslim community. These are natural reactions to an extreme and upsetting event,” says Fox.
The He waka eke noa campaign – meaning ‘We’re all in this together’ – reminds people that we need to be in the same waka, leaving no-one behind. It encourages people to think about where they’re at and that others may be at different stages, feeling and doing different things and that’s all right.
“Many emotions can be brought to the surface following a troubling event. Feeling a range of emotions is natural. The campaign highlights some healthy ways people can process what’s happened and look after themselves and those around them.”
Fox says that key to navigating this challenging time is to be aware of how you’re feeling, and to give yourself time to do the things that feel right, such as sharing a cuppa or taking a breather.
If feelings of helplessness or sadness are too overwhelming, or you feel like you can’t move on, support is available. You can free call/text 1737, 24 hours a day.
He waka eke noa draws on the skills and knowledge the Canterbury community has built up following the earthquakes, and builds on the incredible amount of kindness and compassion that has been on display since the 15 March attack.
Street posters, corflute signs and washroom posters are going up across Canterbury, and 8,000 postcards are being distributed through cafés. In a departure from previous All Right? campaigns, there will be no paid advertising on Facebook or Instagram.
“We’re not advertising on social media until we’re confident that Facebook’s proposed actions to prevent offensive material being uploaded and shared are effective,” says Fox.
He says He waka eke noa has been developed to support the mental health and wellbeing of the whole Christchurch population.
“While our pre-testing with some of those most affected by the attack on 15 March has shown the messages are appropriate, there are other supports and services available and being deployed to assist Canterbury’s Muslim community right now.”
All Right? is grateful to those in Canterbury’s Muslim community who have informed the development of he waka eke noa, and to the Mental Health Foundation of New Zealand for helping fund the campaign.
Source: Canterbury DHB CEO Update (1st April 2018).Published on Monday, April 1st, 2019, under News