Women asked to ‘give their cervix some screen time’

Young New Zealand women are being encouraged to look after their cervix in a powerful new media campaign designed to encourage regular cervical screening from 25 years of age.

The ‘Give your cervix some screen time’ campaign launches nationwide from Monday 24th February 2020 and seeks to help women (and anyone with a cervix) feel informed, empowered and motivated to protect their body and future health through regular cervical screening.

The campaign from the Ministry of Health’s National Cervical Screening Programme features a series of dynamic videos starring a dancing cervix persona. The videos highlight the importance of cervical screening – not only to prevent cervical cancer, but also to protect future reproductive health, whakapapa and whānau wellbeing.

You can also find other informative videos about cervical screening, such as about what to expect when you go for a screen and why cervical screening is important.